“Concepts Co-Opting Experience: Placebo Effect, Response Shift and the Two Selves Theory”

My new scientific article (in preparation) seeks to establish a new putative cause for response shift and the placebo effect – and offer the theoretical basis for my international, regional phase, patent submission (at WIPO) for a method for a-priori prediction. There should be good benefit to clinical researchers, health researchers, economists, questionnaire developers, pharma executives and psychotherapists.

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