Two Very Different Ways We Process and Evaluate Information.

The rational-cognitive information processing system is well known to us. It uses language and evaluates by conscious appraisal of events and is motivated by the reality principle. Much less known is the experiential information processing system. It encodes information nonverbally. It is motivated by the hedonic principle. There are thus two routes for establishing “truth.” One is inferential reasoning whereas the other is an empirical path mediated by feelings. Depending on the predominance of either system at any given time, one’s “point of view” can differ remarkably.

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